I Be Gaming!

I very rarely play video games nowadays. Actually, I haven't played on in well over a year or so, probably. However, that has nothing to do with this post.

I have been hooked on the new Microsoft ad campaign for "Gears of War" which is so eloquently orchestrated to a background of War. There is no gunfire to be heard. No screaming, no crying, no buildings collapsing. Just the song, "Mad World," playing to the desctrution of War. It is simply amazing. The ad gets me hooked every time I watch it. And when I do see it when flipping through the TV, I watch it. I always do.

I found this article on MSNBC which gives it credit, too. Along with this article, you can find a link to the commercial as well as 'mash ups.' The original is still the best.