It's a Whole New Game

Yes, the new marketing slogan (marketing will be key) for the NHL will be, "It's a Whole New Game!" I could've guessed that, but it is much better than "The Coolest Game on Earth" since, well, it wasn't. To me and the Canadian sitting next to me it was, but not to Joe Schmo. However, "It's a Whole New Game" is a truthful slogan, and I like it.

The days cannot go by fast enough as I wait for the deal to be announced. Will it happen this week? Next week? Who knows, but it will happen very shortly. Former Atlanta (Thrashers, Hawks and Braves - the only man to be Pres of three clubs at the same time) President said that, "The deal is virtually done and it's not going to be just revolutionary for the NHL, it will be a new chapter in collective bargaining agreements for all sports because it will most closely tie together the fortunes of the owners and the players." So close I can feel the ice chips in my face. So close.

So, with that almost done, I am very curious to see the new NHL logo. What can it be? I wonder if it will have a red line represented on it, just for old time sakes. As a matter of fact, I bet the new logo is holding the deal up. Imagine that.

Until the new slogan, new logo, new league and hundreds of free agents... Christmas in July is coming... at least for me.